Sponsors and Partnerships

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Reach a highly engaged community of readers across the UK

Chapter 25 is one of the UK’s largest and fastest-growing in-person book club communities, bringing together over 11,000 paying members across more than 270 book clubs in England, Scotland, Wales and Northern Ireland.

Our community is supported by a wider audience of over 80,000 people on our waiting list, alongside thousands more people who engage with Chapter 25 through our website, social channels, events and wider community activity.

Our core audience is women in their 20s to 40s who love books, experiences and discovering new things; however, we are open to all ages and demographics, making Chapter 25 a powerful platform for brands looking to connect with an engaged, community-driven audience.

Our community at a glance

11,000+ paying members
270+ book clubs across the UK
83,000 people on our waiting list
277 monthly book club meetings
24,000 average monthly website visitors
120,000+ average monthly website pageviews
All four nations of the UK
A highly engaged core audience of women aged 20–40

Why partner with Chapter 25?

Chapter 25 isn't simply an online audience. We bring people together in real life.

Our members meet every month in intimate groups, creating genuine connections around a shared love of books. Each club typically sits around tables of just 4-6 people, giving brands the opportunity to become part of an authentic experience rather than simply appearing in someone's social media feed.

Community is at the heart of everything we do. Through initiatives such as our Membership Champion System, existing members actively welcome new members into their clubs and help them feel part of the community from their very first meeting.

That sense of belonging is reflected in our exceptionally strong member retention. Even when household finances are under pressure, our members continue to prioritise their Chapter 25 membership, demonstrating the strength of the relationship they have with the community. They come for the books and stay for the people and community.

For our partners, that means access to an audience that doesn't just see your brand; they can experience it, talk about it and share it with the people around them.

Partnership opportunities

We don't believe in forcing brands into a one-size-fits-all sponsorship package.

Instead, we build bespoke partnerships around your objectives, audience and campaign goals, creating opportunities that feel complementary to our community while delivering meaningful value for your brand.

Depending on your objectives, partnerships can include:

Event sponsorship
Product placement
Brand collaborations
Exclusive member offers
Prize and giveaway sponsorship
Experiential opportunities
Campaign and content partnerships
In-person activations

We can work with you to create a partnership that reaches our members through the channels and experiences that make the most sense for your brand.

More than just book clubs

Chapter 25 is constantly growing and developing new ways for our community to connect.

We have several exciting larger-scale events currently in development, including author events, a friend referral programme, ongoing national film club events and our soon-to-be-released Parent Chapter, alongside new experiences and initiatives launching throughout the year.

If you're interested in working with Chapter 25, get in touch; we'll talk you through the opportunities currently available and identify where your brand could fit naturally into our community.

Trusted by leading brands and publishers

We've built strong relationships across the publishing industry and work with some of the world's largest publishers and a growing number of consumer brands.

Our existing and previous partnerships have included Libro.fm, Joe's Tea and Strapsicle, alongside collaborations with authors and publishing houses.

We believe the best partnerships are built on trust, creativity and shared goals, and we're proud to work with partners who want to become a genuine part of the Chapter 25 community. When you contact us, you won't be sent a generic sponsorship deck or standardised price list.

We'll take the time to understand what you're trying to achieve, who you're looking to reach and what success looks like for your brand. From there, we'll build a partnership specifically around those goals.

What you can expect from us

A response within five working days
Honest advice on whether Chapter 25 is the right fit for your brand
A bespoke proposal based on your objectives
Clear communication throughout the partnership
Transparent reporting against agreed deliverables
A genuine focus on creating long-term relationships, rather than one-off transactions

If we don't think we're the right partner for your campaign, we'll tell you. We want every partnership to be one where both sides can see the value.

Let's create something brilliant together

Whether you're looking to introduce your brand to a new audience, launch a product, sponsor an event or create something completely new, we'd love to hear from you.

Our goal is simple: to create partnerships that our members and audience genuinely enjoy while delivering measurable value for our partners.

Enquire about sponsorship and partnership opportunities

If you're looking for a highly engaged, community-led audience of readers across the UK, let's talk!